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Stop Guessing Which Marketing Dollars Actually Work
You spend money on ads. Your team shows you impressions and click-through rates. But nobody can answer the one question that matters: which channels produce customers you keep? We build the system that answers that.
Clicks Are Not Customers. Let's Fix the Reporting.
Most businesses have the same problem: marketing shows a dashboard full of impressions and clicks. Sales has a pipeline full of leads. But nobody can connect the two. Which ad campaign produced the deal that closed last week? Nobody knows.
We build the plumbing between your ads, your website, your CRM, and your sales data, so every marketing dollar can be traced to revenue.
On top of that, we make sure your business shows up when people ask AI tools like ChatGPT and Perplexity for recommendations. That is a channel most of your competitors haven't touched yet.
What We Build
Growth infrastructure with numbers your CFO and your sales team can both trust.
Paid Ads That Track to Closed Deals
Most ad agencies show you cost-per-click and call it a day. We track from ad impression to closed deal in your CRM. Every campaign is built on a hypothesis. Every hypothesis is measured. If something is not producing customers, we cut it.
- Channel strategy based on where your buyers actually spend time
- Audience testing that finds who converts, not just who clicks
- Attribution from first ad view to signed contract
- Weekly reviews that kill underperforming campaigns fast
SEO That Targets Buyers, Not Browsers
Ranking for keywords is easy. Ranking for keywords that lead to revenue is the hard part. We target the searches where people are ready to buy, hire, or sign up, not the ones where they are just reading articles.
- Technical audits that remove what is holding you back
- Keyword strategy focused on commercial intent
- Content systems that publish without hiring a writing team
- Local targeting for businesses that serve specific geographies
Show Up When AI Tools Recommend Your Category
When a buyer asks ChatGPT "who is the best provider for X", do you show up? Most businesses don't, because AI tools pull from structured content and citation authority, not just backlinks and keywords. We build your presence for that channel.
- Map the AI queries that matter for your business
- Structure your content so machines can read and cite it
- Build the authority signals that AI tools trust
- Test your visibility across ChatGPT, Perplexity, and Gemini
Conversion Testing
You are already getting traffic. The question is how much of it turns into customers. We test headlines, layouts, forms, and calls to action, systematically, not by guessing, to get more revenue from the visitors you already have.
- Funnel audit to find where visitors drop off
- Landing page design and testing
- A/B testing strategy and execution
- Form and lead capture improvement
Analytics and Reporting Infrastructure
If your marketing reporting lives in a spreadsheet that someone updates on Fridays, you are making decisions on stale data. We build dashboards that pull live data from your ad accounts, website, and CRM, so everyone sees the same numbers.
- Analytics platform setup and configuration
- Conversion tracking across every touchpoint
- Custom dashboards for leadership and marketing
- Attribution modeling that connects spend to revenue
Growth Strategy
Not sure where to spend your next dollar? We assess your current channels, compare them to your competitors, and build a plan, which channels to invest in, which to cut, and what kind of return to expect.
- Market and competitive analysis
- Channel strategy and budget allocation
- Customer acquisition cost modeling
- Measurement framework so you can track progress
AI Search Is the Biggest Shift in Marketing Since Google
Most of your competitors are invisible to AI. That is your window.
ChatGPT, Perplexity, Claude, Gemini, these platforms handle billions of queries a month, including high-intent commercial research. When someone asks "who is the best accountant in Buffalo" or "what software should I use for inventory management," the answer comes from content structure and source authority, not from ad spend.
Traditional SEO gets you into Google. GEO (Generative Engine Optimization) gets you into AI recommendations. The companies that figure this out early build a compounding advantage that is very hard for competitors to catch.
Traditional SEO
- Target keywords
- Build backlinks
- Fix technical issues
- Climb Google rankings
GEO (AI Search)
- Structure content for AI comprehension
- Build citation authority
- Make your expertise machine-readable
- Get recommended by AI tools
Durk AI Approach
- Both strategies running together
- Visibility today and tomorrow
- Presence across Google and AI platforms
- Measurable results on both fronts
The Full Picture
Paid ads drive traffic. SEO and GEO capture organic demand. Your website converts visitors. CRO tests what is working. Analytics ties it all together. You can start with one piece or deploy the full system. Either way, everything connects.
Growth + Digital + AI: The Full Revenue Machine
Ads drive traffic (Growth). Your website converts visitors (Digital). AI agents qualify leads in real time (AI Operations). Email nurtures prospects until they are ready (Digital). Every piece feeds the next. That is what a real revenue system looks like.
What This Looks Like in Practice
Full-Funnel Attribution for Service Businesses
Professional services firms and consultancies often spend heavily on ads and content with no clear connection to closed deals. Marketing reports traffic. Sales reports pipeline. The numbers never match.
We build the full attribution stack: every ad, every page, every form, every deal tracked from first touch to closed revenue. SEO and GEO targeting commercial intent so you show up when buyers are ready to hire. Content strategy designed to build authority with both humans and AI tools.
Every marketing dollar traced to pipeline. Clear channel-by-channel ROI. Visibility in both Google and AI search for your highest-value queries.
Scalable Acquisition for SaaS and E-Commerce
SaaS and e-commerce companies face the same problem: customer acquisition costs climbing with no clear explanation. Conversion rates stuck. And zero visibility in AI search, the fastest-growing discovery channel.
We build full-funnel acquisition: paid campaigns on LinkedIn and Google, landing page testing, SEO for product and category keywords, and GEO to show up in AI-powered recommendations. Every piece connected to your CRM and revenue data.
Lower acquisition costs, more qualified pipeline, and a presence in AI search results that your competitors haven't started building yet.
Find Out Where Your Marketing Budget Is Leaking
We start with a growth assessment: what you are spending, where it is going, and which channels are worth scaling. No pitch. Just data.